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Stereotype content model
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Stereotype content model : ウィキペディア英語版
Stereotype content model
The stereotype content model (SCM) is a psychological theory that hypothesizes that stereotypes possess two dimensions: warmth and competence. Social groups are perceived as warm if they do not compete with the ingroup for the same resources (e.g., college space) and they are considered competent if they are high in status (e.g., economically or educationally successful). Thus, lack of competition predicts perceived warmth and status predicts perceived competence. The model was first proposed by social psychologist Susan Fiske and her colleagues Amy Cuddy, Peter Glick and Jun Xu.
==Dimensions==

The SCM postulates that all social groups (e.g., older people, the homeless, drug addicts) fit within each of the four combinations of high and low levels of warmth and competence.〔 Contradicting earlier theories of stereotype content which assumed that stereotypes reflected unidimensional and uniformly negative attitudes, the stereotype content model theorizes that stereotypes are often mixed or ambivalent: groups perceived to be high in one dimension, but low in the other (e.g., old people as rated high on warmth, but low on competence).〔 The groups within each of the four combinations of high and low levels of warmth and competence elicit distinct emotions:〔〔
#Noncompetitive, low-status outgroups are perceived as warm but incompetent (e.g., housewives, disabled and older people) and are usually liked and pitied but disrespected.
#Feelings of pride and admiration are aroused by groups considered both competent and warm (e.g., the ingroup, close allies).
#Groups regarded as incompetent and not warm (e.g., welfare recipients, poor people) elicit feelings of contempt and pity.
#High-status, competitive outgroups are perceived as high on competence but low on warmth (e.g., Asians, Jews, feminists, rich people) and are subject to an envious stereotype which is accompanied by feelings of admiration and resentment.
The ingroup, i.e., the group to which an observer personally belongs, close allies, and societal reference groups (e.g., cultural default groups such as the middle class, heterosexuals) tend to be rated as high on both dimensions.〔 However, there are differences between ingroup perceptions between Western and Eastern cultures, with only Western cultures displaying this ingroup favoritism.
The stereotype content model was empirically tested on a variety of national and international samples and was found to reliably predict stereotype content in different cultural contexts〔〔 and affective reactions toward a variety of different groups.〔 The model has also received support in such domains as interpersonal perception.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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